Evans – Riding Home For Christmas

With the clock ticking on a busy year for Evans Cycles and 2019’s race for a Christmas campaign idea in full swing, we quickly produced a campaign idea and 100s of POS elements in time for the lead-up. The strong, impactful and playful idea led to our design and build of an online game featuring leading bike brand, Brompton. Players successfully avoiding obstacles and making it home for Christmas would enter a prize draw to win a Brompton M65. The game was built with longevity in mind, and will be re-skinned for further campaigns in 2020.