Universal Music – ToTP
Universal Music approached us to design and build a website to showcase their new collections of music from the iconic BBC programme Top of the Pops. The cd and vinyl sets are categorised either by genre or time periods. The challenge of this brief was to interpret this iconic music show throughout its many years on the air.
The brand itself is instantly recognisable by generations of music fans with the show itself going through many rebrands over the years, we had to choose the logo that would resonate with the target audience. After much deliberating it was decided to use the classic ‘neon’ logo which was animated to flash as a ‘neon’ this treatment was also followed through to the ‘Call to Action’ buttons within the site.